The Four Types of Trademarks Quiz

PDF page 147: Access multimedia content (http://openstax.org/books/introduction-intellectual-property/pages/4-4-the-fourtypes-of-trademarks) The term “trademark” is usually used to describe any of the four types of marks that can be registered with the U.S. Patent and Trademark Office. The two primary types of marks are trademarks and service marks. The two other marks—certification marks and collective marks—occur much less frequently and must meet x different requirements for registration.

PDF page 147: • Identify the four types of trademarks.

PDF page 147: Access multimedia content (http://openstax.org/books/introduction-intellectual-property/pages/4-4-the-fourtypes-of-trademarks) The term “trademark” is usually used to describe any of the four types of marks that can be registered with the U.S. Patent and Trademark Office. The two primary types of marks are trademarks and service marks. The two other marks—certification marks and collective marks—occur much less frequently and must meet x different requirements for registration.

PDF page 147: Access multimedia content (http://openstax.org/books/introduction-intellectual-property/pages/4-4-the-fourtypes-of-trademarks) The term “trademark” is usually used to describe any of the four types of marks that can be registered with the U.S. Patent and Trademark Office. The two primary types of marks are trademarks and service marks. The two other marks—certification marks and collective marks—occur much less frequently and must meet x different requirements for registration.

PDF page 147: Trademarks identify products—i.e., physical goods and commodities—that are either manufactured, produced, grown, or that exist naturally. A trademark is a word, name, symbol, or device—or combination of these—used to identify and distinguish the source of that product. Examples of trademarks include the Nike “Swoosh” symbol, the arched “M” for McDonalds, and the apple symbol with a small curved bite taken out of it for Apple Computer.

PDF page 147: Trademarks identify products—i.e., physical goods and commodities—that are either manufactured, produced, grown, or that exist naturally. A trademark is a word, name, symbol, or device—or combination of these—used to identify and distinguish the source of that product. Examples of trademarks include the Nike “Swoosh” symbol, the arched “M” for McDonalds, and the apple symbol with a small curved bite taken out of it for Apple Computer.

PDF page 147: Service marks are exactly the same in principle as trademarks except that these words, names, symbols, or

PDF page 148: devices identify and distinguish the source of a service. Examples of service marks include the sleek silver greyhound dog on Greyhound buses, and United Parcel Service’s brown shield emblazoned with the bold yellow letters “UPS.”

PDF page 148: devices identify and distinguish the source of a service. Examples of service marks include the sleek silver greyhound dog on Greyhound buses, and United Parcel Service’s brown shield emblazoned with the bold yellow letters “UPS.”

PDF page 147: Service marks are exactly the same in principle as trademarks except that these words, names, symbols, or

PDF page 148: A certification mark is any word, phrase, symbol, or design—or a combination of any of these—owned by one xi party that certifies the goods and services of others when they meet certain standards or requirements. A certification mark identifies either the nature of a product or service—for example, that it meets the quality standards needed to receive the “Good Housekeeping Seal of Approval”—or the origin of products or services, as in the certification mark “Washington State” given to apples grown in that state.

PDF page 148: A certification mark is any word, phrase, symbol, or design—or a combination of any of these—owned by one xi party that certifies the goods and services of others when they meet certain standards or requirements. A certification mark identifies either the nature of a product or service—for example, that it meets the quality standards needed to receive the “Good Housekeeping Seal of Approval”—or the origin of products or services, as in the certification mark “Washington State” given to apples grown in that state.

PDF page 148: A certification mark is any word, phrase, symbol, or design—or a combination of any of these—owned by one xi party that certifies the goods and services of others when they meet certain standards or requirements. A certification mark identifies either the nature of a product or service—for example, that it meets the quality standards needed to receive the “Good Housekeeping Seal of Approval”—or the origin of products or services, as in the certification mark “Washington State” given to apples grown in that state.

PDF page 148: A certification mark is any word, phrase, symbol, or design—or a combination of any of these—owned by one xi party that certifies the goods and services of others when they meet certain standards or requirements. A certification mark identifies either the nature of a product or service—for example, that it meets the quality standards needed to receive the “Good Housekeeping Seal of Approval”—or the origin of products or services, as in the certification mark “Washington State” given to apples grown in that state.